Sean John announces the launch of their Fall/Holiday 2015 ad campaign, entitled Dream Big,the brand’s longstanding mantra.

Sean Combs lives by the words, DREAM IT, WAKE UP, DO IT. When he created the Sean John line, it was with this mission in mind.  This is a brand for those who not only dream but dream far beyond their limitations,” explains Jeff Tweedy, President of Sean John. “Our fall campaign concept truly celebrates those young men who bring their dreams to fruition. Jussie and Quincy are quintessential examples of the Sean John man and are true role models for our Dream Big concept.

Jussie Smollett has broken ground starring as Jamal Lyon on FOX’s mega hit show Empire. An accomplished singer/songwriter, Smollett wrote the songs “I Wanna Love You” and “All of the Above” as well as co-wrote the hit “You’re So Beautiful” on the Original Soundtrack from Season 1 of Empire The single debuted at No. 1 on the Billboard 200 chart in March 2015. In the Sean John campaign, Jussie exemplifies the Sean John lifestyle wearing a range of looks from suiting to sportswear and accessories.

Coined as the Little Dreamers, the boy’s imagery features LeBron James Jr. (10), Bryce James (8), and Kiyan Anthony (8), sons of NBA superstars LeBron James and Carmelo Anthony. The three are a great fit for the Sean John Boys brand and truly represent the next generation of big dreamers.

“As a brand, we look to the future of fashion. The Dream Big concept best communicates our brand positioning by examining those who, like Mr. Combs, had a dream and made it a reality,” Dean Arcuri, VP Marketing & Creative Services, added. “We are excited to partner with GQ in presenting our latest Dream Big campaign. The Sean John man much like the GQ reader strives for nothing but the best and these men in our campaign exemplify that ideal.”

Sean John’s Fall/Holiday 2015 collection will be available at Macy’s store across the country and online at macys.com beginning in August 2015.

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